Articles

Giving you insight into Great Fundraising and sharing the impact it has had for non-profits around the world.

Kerry Vandersypen, PF International

It’s all in the name

Today CLIC Sargent changed their name to Young Lives vs Cancer. No fanfare, no bells and whistles. As they say themselves… “New name....

Alan Clayton

Creative concepts: conflict, consensus and compromise

A focused and powerful creative concept drives fundraising growth. Every fundraiser knows this and most fundraisers have cried, banged...

Malene Fregil

The power of brand in fundraising

In 2019, Lutheran World Relief and IMA World Health joined forces and a year later created Corus International as our parent...

Dave Sturdy, PF International

You are the audience for this article

If you work in fundraising. If you brief creatives to design and write appeals for your organisation, or make fundraising materials...

Malene Fregil

Nailing the fundraising problem before the idea will raise more money.

Not long ago I had the privilege of being part of a creative session that led to one of the most successful fundraising campaigns in the...