Articles

Giving you insight into Great Fundraising and sharing the impact it has had for non-profits around the world.

Kerry Vandersypen, PF International

It’s all in the name

Today CLIC Sargent changed their name to Young Lives vs Cancer. No fanfare, no bells and whistles. As they say themselves… “New name....

Alan Clayton

Creative concepts: conflict, consensus and compromise

A focused and powerful creative concept drives fundraising growth. Every fundraiser knows this and most fundraisers have cried, banged...

David Fuerst, Associate Vice President of External Relations and Engagement at Corus International

The power of brand in fundraising

In 2019, Lutheran World Relief and IMA World Health joined forces and a year later created Corus International as our parent...

Adrian Lorentsson, PF International

The truth well told

Every charity or NGO was born out of a burning desire to change something in our society. To right a wrong, save lives or to give people...

Richard Turner, PF International

What does fundraising need to grow?

Why do non-fundraisers need to understand fundraising? And why is this critical for fundraising growth. There is a misconception that...

Kerry Vandersypen, PF International

Belief is EVERYTHING

This week I read something that struck a chord with me: “Fundraising leaders should learn from the past but look to the future.” It’s a...

Dave Sturdy, PF International

You are the audience for this article

If you work in fundraising. If you brief creatives to design and write appeals for your organisation, or make fundraising materials...

Adrian Lorentsson, PF International

Nailing the fundraising problem before the idea will raise more money.

Not long ago I had the privilege of being part of a creative session that led to one of the most successful fundraising campaigns in the...