Kerry Vandersypen, PF InternationalMay 26, 20212 min readIt’s all in the nameToday CLIC Sargent changed their name to Young Lives vs Cancer. No fanfare, no bells and whistles. As they say themselves… “New name....
Alan ClaytonApr 15, 20212 min readCreative concepts: conflict, consensus and compromiseA focused and powerful creative concept drives fundraising growth. Every fundraiser knows this and most fundraisers have cried, banged...
Malene FregilMar 16, 20212 min readThe power of brand in fundraisingIn 2019, Lutheran World Relief and IMA World Health joined forces and a year later created Corus International as our parent...
Malene FregilMar 16, 20212 min readThe truth well toldEvery charity or NGO was born out of a burning desire to change something in our society. To right a wrong, save lives or to give people...
Richard Turner, PF InternationalFeb 24, 20213 min readWhat does fundraising need to grow?Why do non-fundraisers need to understand fundraising? And why is this critical for fundraising growth. There is a misconception that...
Kerry Vandersypen, PF InternationalFeb 10, 20213 min readBelief is EVERYTHINGThis week I read something that struck a chord with me: “Fundraising leaders should learn from the past but look to the future.” It’s a...
Dave Sturdy, PF InternationalNov 13, 20203 min readYou are the audience for this articleIf you work in fundraising. If you brief creatives to design and write appeals for your organisation, or make fundraising materials...
Malene FregilOct 19, 20202 min readNailing the fundraising problem before the idea will raise more money.Not long ago I had the privilege of being part of a creative session that led to one of the most successful fundraising campaigns in the...