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Great Fundraising:

Increase your income and unite your organization.

Philanthropy & Fundraising North America can help you to become a Great Fundraising organization –

one where everyone is focused and energized on fundraising to achieve long-term sustainable growth.

What is Great Fundraising and who is it for?

Great Fundraising is a philosophy of income growth based on sustainability, mission based communications and donor satisfaction.  Its foundations are in academic research and its superstructure grows with learnings from an increasingly successful client base.

It is hard to achieve, but it works.  

Our clients get financial results, achieve inspirational cultural change and increase their ability to deliver their mission. 

Sign-up to one of our seminars to make Great Fundraising a reality for your organization.

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The Great Fundraising Research

The academic studies behind Great Fundraising

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The Great Fundraising Masterclass

Deliver transformational growth for your organisation

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Great Fundraising Creative Sprints

Collaborative seminars to develop donor-centred communications

Upcoming Seminars

Subscribe for Greatness

Insight and inspiration designed to help you implement Great Fundraising. Sign up now. *


“Working with the team at PFI was a pivotal moment in the development of our fundraising. The fundraising masterclass is exceptional – a practical blend of proven theory, and creative work in an emotional space, that gives you everything you need to super charge your fundraising”.

Together for Short Lives

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Latest Articles

Start your journey on the Great Fundraising Masterclass


Massive and sustainable fundraising income growth is hard to achieve and we are here to help.

The Great Fundraising Masterclass is an outstanding opportunity to learn the culture, behaviors and approach to leadership your organization needs to achieve Great Fundraising. 

Former delegates have applied their learning and increased fundraising income for their organizations with dramatic results. And in some cases, by several hundred per cent.


The Great Fundraising Masterclass is an approach based on academic research that's tested in the real world. And it works for organizations around the world supporting a variety of causes. 

Run as a series of online interactive seminars over three days, the Masterclass uses a combination of real-time online training sessions, guest speakers, case studies and group work to provide the building blocks to transform your fundraising income and the focus on your organization's mission. 

Non-Profits: $750 

For-Profits: $1,799

Next Masterclass: Sept 13-15

What people say

Prior to working with PFI there was great internal scepticism and reluctance to in engage with and invest in fundraising. Now, all staff, Strategic Leaders and Trustees are fully supportive of fundraising and the change in how we talk about and describe ourselves as a charity.

The Thistle Foundation

The Great Fundraising Masterclass exceeded my expectations. This course can elevate how you approach innovation in fundraising.

Smithsonian Institution

I will definitely recommend this master class. Nowhere else in the world you can find a training of this quality that sets out so clearly how a charity can be successful in fundraising. In the story of Alan Clayton, decades of practice and science come together in an inspiring and applicable vision. Crises, fierce competition, declining fundraising instruments, we all have to deal with that. But a well-implemented Great Fundraising strategy can bring significant revenue growth for every charity and - because that is what it is all about - that will benefit your beneficiaries!

Stichting het Gehandicapte Kind (NSGK)